'LAS FRNCE' BTS

Summer 2024 brought a new creative challenge—one that allowed me to step behind the lens in a different way. I was asked to help direct a photoshoot for a close friend’s debut fashion line, marking the launch of their athletic wear collection. From curating outfits and coordinating hair and makeup to positioning models and refining the visual tone, I took ownership of the creative direction. This experience deepened my understanding of visual composition and strengthened my ability to lead with clarity and vision. Guiding a team through the shoot from concept to execution reminded me of the power of collaboration in bringing creative ideas to life—and affirmed my passion for visual storytelling, both curated and candid.

Projects

American Seafood Council Brief

Chicago, Old and New

Vital Farms Egg Brief

Amateur Hour: Music Video